Cordless screwdriver
The design addresses an athletic target group, in particular users with an enthusiasm for climbing, emo-tionally. This concept developed on three levels of perception, the visceral, reflective and behavioral level. The ring-shaped structure makes it pos-sible to secure the product to the belt. It also gives it a product identity. The user associates the structural built-up with a karabiner that stands for reliability and safety. The handling is optimized for logically coordinated movements as far as possible and thus corresponds to preferred move-ments during climbing.